South Moon Under
14 Post Road East, Westport
Born from a surf shack in 1968, South Moon Under honors it roots by selling swimsuits year ‘round. Which is fabulous for those of you itching for a mid-winter bikini spree. Personally, I try to avoid that kind of reality (and many others, including my birthday, dirty toilets, and the tower of mail and overdue library books on my kitchen counter.)
If you don’t want a bikini but you want to show skin, they’ve got you covered. Tiny cut-offs, pleather crop tops, patterned halters. If the sight of your pasty thighs in short-shorts sends you screaming for a maxi-dress, you’re in luck: they’ve got those, too. Colorful ones. So you can cover up. Sort of.
There are all sorts of fun, relaxed clothing appropriate for a privileged teenager or working twenty-something on vacation. If you don’t like what you see, wait a week. New clothing and different designers will keep you and your budget in a constant state of wonder.
Robin’s note: The entire bottom floor is a sale room! It’s kind of empty now, but it won’t be for long. Retailers tend to overestimate the number of rayon-blend dresses and novelty sweaters it takes to saturate our market.
Who you’ll see shopping here: Moms of teens, shopping for themselves or for their teen daughter.
Their specialty: Swimsuits, sundresses, bold jewelry, and colorful tops.
What you should buy: Poke around: you’ll see something you can’t live without (full skirt in black pleather, for example.) Like I mentioned, the selection changes frequently and options are many.
What you may not know but should:
- The cheaper items are further back in the store, opposite the shoes.
- A large selection of Spanx products, discreetly located near the registers, almost made me laugh out loud. Yes, they know their customer after all!
- Their jewelry selection, like their clothes, is fun, colorful, and available at several price points.
- Good news for early adopters: Westport is SMU’s first New England store.