A Consignment Boutique
33 East Avenue, New Canaan
Eight years ago, in Palm Beach, I stumbled across a vintage clothing store on Worth Avenue. They had just received two vintage c. 1955 Lilly Pulitzer dresses. Now, said another way (for the sake of clarity), they had just received two used dresses. We’re not talking couture or seminal contemporary fashion. The price, upon inquiry: $450. Each.
Horrified, I raised my eyebrows and smiled as if to say, “Wow, what a deal!”, pretended my attention was diverted by a $3,000 secondhand Pucci, and quietly left the store.
Well, folks, I’m vindicated: DWR has two of the same style vintage Lilly dresses for $98 each. Plus, as with all of their apparel, the dresses are discounted every 30 day period they remain unsold. It may not be enough to cripple Worth Avenue, but when the indulgent clotheshorse who bought the dresses eight years ago finds out, she’ll feel pretty silly. Assuming she remembers.
DWR (Done With Retail) is a year-old consignment boutique begun by Denise and Nicole, two disenchanted retail excecutives in New Canaan, and their store reflects a typical resident’s closet: Lilly, Rebecca Taylor, Trina Turk and the like, alongside J.‘s McLaughlin and Crew, and a smattering of high-end designers. The prices are reasonable: most pieces are under $100 with Lilly dresses averaging $65.The occasional Chanel bag drifts through, as do Hermes scarves, Dolce & Gabana blouses, and everything else in which you’d expect the New Canaan housewife (or her daughter) to be cavorting about town.
Robin’s note: DWR consigns a small collection of Tiffany jewelry, including an Elsa Peretti 18K pendant on a silk cord for $345 (minus 20% for being in the store for over 30 days), currently retailing for $825. Black suede Manolo Blahniks sell for $100, and I bought a pair of Lilly pants for my daughter for $14.
Who you’ll see shopping here: Housewives.
Their specialty: Casual dresses and separates.
What you should buy: Hermes scarves for $195 or put your name on the Wish List for the next Chanel bag that breezes through.
What you may not know but should:
1. Clothes are given back to their owners after 90 days, so check the date before pondering a purchase.
2. Denise is happy to put you on a wish list for any conceivable item you desire and will contact you if and when it becomes available.
3. They’ll buy your unwanted gold.